318.294.2717 WEWANTMORE@YGMTRC.COM
Sponsorship Psychology

Sponsorship Psychology

(This blog originally appeared on the IOM website as a guest blog. Jason E. Ebey, IOM, serves on the Institute Faculty.) How you think about your businesses and their life cycles can make a difference in their responses to you when you speak with them about...
Plant Seeds of Growth in Your Community

Plant Seeds of Growth in Your Community

You must plant the seeds long before you enjoy the harvest. The “chamber field” is ready for a lot of planting right now. Businesses are exhausted, fatigued, confused, wondering, questioning, unsure…and the list goes on. They’re looking to us, as Chamber...
Volunteers = A Chamber Secret Weapon

Volunteers = A Chamber Secret Weapon

One of the fundamental differences between a Total Resource Campaign (TRC) and a staff-driven sponsorship drive is the use of volunteers in a TRC. Through the years, we have experienced an assortment of reactions when chamber professionals are told how many volunteers...
Strategic Reviews of 2020

Strategic Reviews of 2020

It’s been a year since we all began to experience the Covid-19 pandemic in personal ways. We talked about ‘expecting the unexpected’ and about how to ‘pivot’ (one of our favorite words for 2020) and how to continue to serve your members and communities in the midst of...