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Set & Achieve Your Sponsorship Goals

Set & Achieve Your Sponsorship Goals

It’s January, and one thing is certain. Your emails and social feeds are filled with information and suggestions regarding goals.It’s a new year, and it’s only natural to think about your hopes and plans for the year. We do it every year in the chamber world. Budgets...
How Sweet Are Your Sponsorships?

How Sweet Are Your Sponsorships?

As soon as October hits our calendars, it seems like everyone begins the discussions of pumpkin spice and sweaters. While the season of changing colors is my favorite time of year, thoughts of falling leaves and crackling fires quickly fade to the sound of four...
Sponsorship Psychology

Sponsorship Psychology

(This blog originally appeared on the IOM website as a guest blog. Jason E. Ebey, IOM, serves on the Institute Faculty.) How you think about your businesses and their life cycles can make a difference in their responses to you when you speak with them about...
Plant Seeds of Growth in Your Community

Plant Seeds of Growth in Your Community

You must plant the seeds long before you enjoy the harvest. The “chamber field” is ready for a lot of planting right now. Businesses are exhausted, fatigued, confused, wondering, questioning, unsure…and the list goes on. They’re looking to us, as Chamber...
Volunteers = A Chamber Secret Weapon

Volunteers = A Chamber Secret Weapon

One of the fundamental differences between a Total Resource Campaign (TRC) and a staff-driven sponsorship drive is the use of volunteers in a TRC. Through the years, we have experienced an assortment of reactions when chamber professionals are told how many volunteers...