Can your Chamber use a Cash Mob?

You know what a Flash Mob is, but have you heard of a Cash Mob? Have you participated in one? Does your chamber sponsor them? Cash Mobs are similar to Flash Mobs in that groups of people show up unexpectedly in one place for a similar and specific purpose. They are designed to give a […]

What Is So Great About a TRC?

As you can imagine, I could talk about Total Resource Campaigns (TRCs) until ‘the cows come home,’ as the old adage goes. I could tell you about how TRCs focus on sponsorships, are led by volunteers from the business community, and invite businesses from across your community – both large and small – to participate […]

Sponsorships in a Time of Uncertainty

You had your 2020 calendar all set and were excited about the plans you had in place. And then the world turned upside down, and now you’re trying to determine how to plan the remainder of the year. But it’s really challenging to plan when none of us has a good grasp of what the […]

Tips for Chambers Moving to Remote Work Flows

As more chambers close their offices and move to remote work flows, it will take some time to adjust to the newness of telecommuting. We are here to help with some tips to get everyone started on how to make the best of this new situation. Communicate! We’re assuming you’ve let your member businesses and […]

Help your Chambers deal with information overload

Part of what we do at YGM is monitor various things (we’re nicer than the hall monitors of your childhood, but we’ve still got our eyes on the pulse of what’s happening). We monitor your chamber social media accounts. We monitor your event advertising to view your sponsorship benefits.  We monitor your balance of “event […]

TRC as a Strategic Plan

“We have a strategic plan. It’s called ‘doing things.’” – Herb Kelleher No offense to Mr. Kelleher, known to many in the business world as an American icon, most businesses (and chambers alike) need a more structured plan than simply ‘doing things.’ As we move forward, chambers are going to want more initiative-based programming rather […]

The Best Engagement Plans Start Close to Home

If you have been involved in a Total Resource Campaign with YGM, then you know that we talk a lot about engagement.  Everyone in the chamber world (the business world in general) knows that we all work with and engage with a wide arrange of people and constituent groups. And while the benefits of this are […]

Spooky suggestions for your Chamber this Halloween

It’s finally Fall, y’all. It’s the time of pumpkin spice everything and jackets and Halloween decorations. It’s also the perfect time to start planning how to make the scary (or not-so-scary) holiday work for you and your Chamber. We have two ideas to share with you, one which focuses on your volunteers and one which […]

60 (actually 45) sponsorship ideas for your Chamber

We hope all of you who attended the ACCE annual convention were at the 60 Sponsorship Ideas in 60 Minutes session we sponsored. I know it’s likely been a whirlwind since you returned home, so we’ve gathered together a list of the ideas that were presented at the session. As always, take the ones of […]

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