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A Secret Shopper Tells All

A Secret Shopper Tells All

As chamber professionals, you are in your member business establishments routinely. But have you ever wondered what impressions those businesses make on their customers when the employees don’t know those customers personally? Our November ‘TRC Talks’ guest, Alysia A....
How Sweet Are Your Sponsorships?

How Sweet Are Your Sponsorships?

As soon as October hits our calendars, it seems like everyone begins the discussions of pumpkin spice and sweaters. While the season of changing colors is my favorite time of year, thoughts of falling leaves and crackling fires quickly fade to the sound of four...
Sponsorship Psychology

Sponsorship Psychology

(This blog originally appeared on the IOM website as a guest blog. Jason E. Ebey, IOM, serves on the Institute Faculty.) How you think about your businesses and their life cycles can make a difference in their responses to you when you speak with them about...
Plant Seeds of Growth in Your Community

Plant Seeds of Growth in Your Community

You must plant the seeds long before you enjoy the harvest. The “chamber field” is ready for a lot of planting right now. Businesses are exhausted, fatigued, confused, wondering, questioning, unsure…and the list goes on. They’re looking to us, as Chamber...
Annual Session Provides R&D Opportunities

Annual Session Provides R&D Opportunities

Chamber professionals are known for adhering to a strict “R&D” operating procedure. If you don’t know R&D, you are either outside of the chamber world or brand new. “Rip Off & Duplicate” is one of the best ways to gather new ideas for your chamber. Another...