As we work with chambers across the country, one of the things we tell chamber professionals is to try new things. Do not be tied to the way you have always done things. “It’s been a full year at ‘TRC Talks’ now,” says Jason E. Ebey, IOM, CEO and Principal Consultant...
In these early months in 2021, we are focusing on strategic thinking. That’s right – strategic thinking, not just strategic planning – though they go hand in hand. You have to be thinking strategically in order to do the important work of the planning for your...
It doesn’t take long in the chamber world to realize that strategic planning, board retreats, and annual programs of work are mainstays of chamber life. For some, this is an organizational thrill ride equal to the best roller coaster, but with charts and highlighters....
Are you planning your fall Total Resource Campaign (TRC) now? One of the first things on your timeline is most assuredly to promote it to your members and community. In the YGM TRC world, you know that all communications and promotions should be centered around your...
Spring is beginning, and I love to see the flowers beginning to bloom. This spring has been anything but usual, but we have seen people out tending to their gardens. In fact, we have seen a few more flowers and gardens popping up around the neighborhood. I think...
As you can imagine, I could talk about Total Resource Campaigns (TRCs) until ‘the cows come home,’ as the old adage goes. I could tell you about how TRCs focus on sponsorships, are led by volunteers from the business community, and invite businesses from across your...
