I said recently that sponsorships have a lot in common with Psychology 101 and Maslow’s Hierarchy. Because that is true, it is also true that not all sponsorships are equal. Provide Equal Opportunities While all sponsorships are not of the same value, you do want all...
I’ve been talking a lot lately about building a sponsorship campaign and the initial blocks in that process. One of the most important is an organized team. In all actuality, a Chamber really needs two organized teams. The First Team Your first team should be obvious...
If your chamber is thinking about a sponsorship plan, there isn’t one perfect plan, just like there isn’t one perfect chamber. Your leadership needs to evaluate various types of plans and determine what will work best for your chamber. There are four types of...
Be the Change Your Chamber Needs This summer’s 2016 ACCE Conference in Savannah, Ga., was amazing, and I keep thinking about how sponsorship development was the hot topic. We were delighted that all the sessions on sponsorship were relocated into the overflow room due...
